About Metrica

Who is behind it, why it exists, and who we build it with

Metrica exists because of a pattern we kept meeting: companies that already own the systems, and still cannot answer a simple question about their own operation without three people, two spreadsheets and half a day.

Why the product exists

Every company we have worked with already had the data. What it did not have was one definition of it and someone accountable for what the number said.

Instead, the monthly report was assembled by hand by a person who knew which export to trust and which to quietly correct. That worked — until the person was on holiday, and the same month produced a different number. Nobody was lying. Two people were counting two different things under the same word.

So the gap was never “we need software”. The systems were not the problem, and replacing them would have made it worse. The missing step is the one between the system has records and a manager can act on them: a written definition, a rule that says what is outside limits, a named owner who has to do something, and a check afterwards that it worked.

That is the whole product, and it is why Metrica is a loop rather than a set of reports. The four steps are described in full on the product page. Three refusals come out of the same experience and do not change:

• A number without a definition is an opinion, so every measure carries its formula, its source, its period and the quality of the data behind it.
• A gap is not a zero. Missing data is reported as missing, because a blank and a zero are different claims about the world.
• An alert without an owner is decoration. An exception that matters becomes an action with one name and a date on it.

Who is behind it

Three founders, three countries. That is not a slogan — it shapes what the product assumes. It never presumes one language, one currency or one country's paperwork, because we do not work that way either.

There are no photographs on this page. We could have licensed portraits of people who do not work here; we would rather name three people you can write to and get an answer from.

In partnership with ABG Soft

Metrica is built in partnership with ABG Soft — ABG Solutions S.R.L., Sibiu, Romania.

The division is deliberate. ABG Soft writes the software: the engineering, the data model, the screens and the deployment. Metrica does the management side: which question is worth answering first, what the figure has to survive before anyone trusts it, and what happens in the room when it disagrees with the spreadsheet someone has been sending for two years.

For a buyer that matters in one practical way: the people who build the tool are not the people who tell you it is working. You get both, and you can argue with either.

How we work

One management need at a time, not a platform rollout. The first real import usually shows what the data actually is, which is rarely what the last report assumed. We would rather find that out in week one than in month three, and we will tell you when the honest answer is “not yet”.

The stages and what is included are on the pricing page. The questions people actually ask before a first call — systems, ownership, hosting, commitment — are answered on the FAQ. What the product deliberately does not do is at the end of the product page, and where the data is kept is on the Security & Trust page.

Contact

Business, legal, privacy and security questions: andrei@metricahq.com. New business: meavida@metricahq.com.